Sales logistics management methods
2023-10-09
As the market becomes increasingly standardized and competition becomes increasingly fierce, companies can adopt the following main methods to improve their sales logistics management level: (1) Clarify their positioning in the distribution channel. The distribution channel consists of manufacturers, distributors, retailers, logistics services Composed of businesses and consumers.A competitive distribution channel requires that each member in the channel has strong competitiveness. No matter what role each member plays in the entire distribution channel, it must determine its position in the distribution channel based on its own relative advantages. position, and formulate relevant development strategies based on its position and role in the channel, such as adjusting and making choices about its own business activities, outsourcing some businesses, focusing on cultivating its own core capabilities, etc.(2) Whether the products of the established logistics network and distribution network enterprise can be quickly distributed to the target market through distribution channels, and the efficient operation of logistics activities such as warehousing, transportation, and distribution in the channels can be realized. The main material basis is
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