Sales logistics management methods

As the market becomes increasingly standardized and competition becomes increasingly fierce, companies can adopt the following main methods to improve sales logistics management:

(1) Clarify your positioning in distribution channels
Distribution channels consist of manufacturers, distributors, retailers, logistics service providers and consumers.A competitive distribution channel requires that each member in the channel has strong competitiveness. No matter what role each member plays in the entire distribution channel, it must determine its position in the distribution channel based on its own relative advantages. position, and formulate relevant development strategies based on its position and role in the channel, such as adjusting and making choices about its own business activities, outsourcing some businesses, focusing on cultivating its own core capabilities, etc.

(2) Establish a logistics network and distribution network
Whether an enterprise's products can be quickly distributed to the target market through distribution channels, and whether logistics activities such as warehousing, transportation, and distribution can operate efficiently in the channels, its material foundation mainly depends on the construction of the logistics network and distribution network in the distribution channels.Logistics network and distribution network are the material foundation on which distribution channels depend.When establishing a logistics network and distribution network, we should make maximum use of idle logistics resources in society, and consider cooperation with professional logistics companies to achieve low-cost and rapid expansion of the logistics base.

(3) Extensively adopt information technology
The rapid development of information technology and the widespread application of the Internet have promoted industrial revolution and reorganization on a global scale.Computer integrated manufacturing, agile manufacturing, enterprise resource planning, rapid replenishment of goods, e-commerce, etc. are all inseparable from advanced information technology and products.Efficient management of sales logistics also relies on information technology.